MODERN MUSCLE

The campaign concept for the release of the Dodge Dart was "Modern Muscle". All of the outdoor adverts and building wraps were designed using just the silhouette of the Dart along with the limited edition racing green it came in to really drive curiosity. The outdoor lead consumers to the landing page which took them in the site where they could do everything from explore 360 degrees views around the exterior or interior of the car, custom order to fit their personality, to finding the closest dealer to pick it up.